WildFlowers Australia Board Members

Representing many parts of Australia and bringing different perspectives, we are united by our dedication to the wildflower industry.

Ben McInnes

President

Bettina Gollnow

Communications & Extensions Manager

As the communications and extension manager for WildFlowers Australia Ltd, Bettina produces a quarterly member e-newsletter, member email updates and the WFA page in the national industry magazine Flowers. She manages the annual WFA national student floristry competition with Del Thomas with whom she co-authored and self-published edition 2 of ‘What cut flower is that? The essential care and handling guide for cut flower professionals’.  

Elizabeth Edmonds

Elizabeth began her flower journey in Hawaii where she started growing tropicals and selling to local markets, businesses and florists.  When COVID blocked travel to Hawaii, she pivoted and started working at East Coast Wildflowers.   

Elizabeth brings over 25 years’ experience in banking and event management for not-for-profits to the WFA board. In addition to helping organise the 2023 Australian Wildflower National Conference, Elizabeth has played a key role in producing all other WFA events since 2022.

Beck Foulkes-Taylor

Beck Foulkes-Taylor is a secondgeneration mixedscale farmer and longstanding community leader from the Shire of Chittering, where her family has lived and contributed for more than 60 years. Together with her partner, Jason, and their two daughters, Beck continues the FoulkesTaylor family’s commitment to land stewardship. Their farming operation integrates practical landcare principles, sustainable management, and a strong respect for the biodiversity that defines the region. Jason’s agronomy background and handson approach complement Beck’s focus on community engagement and environmental responsibility.

Beck brings to WFA a strong blend of local knowledge, land management experience, and community centred advocacy—championing the conservation of Western Australia’s wildflower landscapes for future generations.

Anthea Henningsen

After a multi-decade career in floristry, Anthea switched to farming in 2019, initially regenerating an established, seven-acre farm, before creating RipeMooVine in Langhorne Creek, SA, from scratch— five acres of native and non-native foliage and flowers. 

Anthea joined WFA in March 2023, and attended the 2023 National Conference and all 2024 WFA events. In her words: “The WFA has provided me with immeasurable and quality information, and I am delighted to be a board member supporting SA growers”.

Mark Irwin

As Treasurer for WFA, Mark Irwin brings experience from over thirty years in the flower industry and an extensive career as a partner in an accounting firm.   

He is currently the Director of the Cedar Hill Group of Companies, including Premium Greens Australia which is based around foliage harvesting and exports. This diversified group includes a tissue culture business, a wholesale and an online tubestock Nursery, and foliage farms. 

Ryan Musson

Ryan Musson is the Director of Sales & Procurement at Wafex, an Australian-owned flower business with offices in the USA, Ecuador & Kenya. Ryan oversees daily sales across their export, wholesale and retail customers, as well as the company’s comprehensive sourcing program from growers in Australia and internationally. Wafex owns and operates three Wildflower farms based in Western Australia. Ryan is a 3rd generation Musson to contribute to the Australian Flower Industry. 

Shane O’Brien

Along with wife, Jan, Shane operates Yarradene — a small flower farm and farm stay on 48 acres in the Yarra Valley.   

Having previously owned a freight and shipping business, the couple made the tree change in 2017, and launched the flower and farm project in 2021. Three acres of flower farm includes Leucadendron, Protea and Eucalyptus, which is sold to local florists and through regional markets. 

Craig Scott

A fourth-generation flower farmer, Craig initially became a qualified motor mechanic before returning to grow flowers with his father. In the mid-1980s, he studied horticulture at Ryde TAFE, before again heading back to the family farm at Mangrove Mountain, NSW. 

The family grew traditional flowers before moving to Australian wildflowers — Craig’s passion. In partnership with his father, East Coast Wildflowers is now one of the major wholesalers of Australian and South African Wildflowers in the Sydney flower markets.

Hannah Sherwood

Hannah leads DELLA STUDIO, a space dedicated to wedding floristry,  after more than 20 years working in floristry, on flower farms and in the Sydney Flower Market.

Following her volunteer work at the 2023 WFA Conference, Hannah joined WFA and now contribute’s to the organisations’s website and social media.

Hannah Urquart

Hannah is the NSW board member and Secretary for Wildflowers Australia. An Agricultural Science graduate, Hannah is currently employed at Bush Roses, where she can be found passionately propagating and cultivating Australian native species. She enjoys learning from growers, and being involved in floricultural education and extension. Hannah attended the 2021 Australian Wildflower conference on a student scholarship and has since supported the WFA in helping to manage the New Grower’s Webinar series.