WildFlowers Australia
Australia is home to some of the world’s most striking and unique cut flower and foliage varieties. Our thriving industry delivers the best of Australian and South African wildflowers into the lives of Australian flower lovers and overseas customers too.
Welcome to the home of the Australian wildflower industry.
Photo credit: Haley Kigbo
News + Events
WildFlowers Australia hosts a range of events annually for the benefit of the wildflower industry. The Australian Wildflower Conference, most recently held in Echuca in August 2023, is held roughly every three years. This popular event brings together industry members and experts under the one roof to address the challenges and opportunities faced by our industry.
WildFlowers Australia hosts a number of farm visits and educational webinars targeted at growers. We also host two annual events for florists, Walking on the Wildside, a floral design workshop, and the National Student Floristry Competition.
Photo credit: Haley Kigbo
Join Us
WildFlowers Australia is the peak industry body for growers of Australian native and South African wildflowers. Working with growers, grower organisations and related businesses, we work to enhance the profitability and viability of the Australian grown wildflower industry through industry gatherings, education, information sharing and product promotion.
Floristry Competition
For our 2024 competition, floristry students will design and make two pieces, a hand tied bunch and a wearable item such as a corsage, buttonhole/boutonniere, or a hairpiece.
Photo credit: Haley Kigbo
Why Wildflowers?
Climate change presents unique challenges for the Australian flower growing sector.
Species that have adapted to the extreme conditions presented by the Australian landscape can offer sustainable farming solutions for the long-term health of the cut-flower industry.
Photo credit: Haley Kigbo
Florists
Ever-increasing popularity with leading floral designers has seen the demand for Australian wildflower varieties reach new highs.
Grower Craig Scott talks about the varieties that florists are requesting and the floristry that’s inspiring his farming.
Upcoming Events
WFA functions as a genuine, board-led industry association and peak body. It connects members to industry news and educational opportunities, and fosters a culture of community and opportunity.
