Flower Industry Calendar
includes Wildflowers and foliage products
The 2010 calendar design will incorporate many images of flowers, within the limits of creative good taste.
• This is so as many flower growers (wholesalers, traders) have as much of their product represented in the calendar as possible.
• This will also give the florist an overview of the diversity of product available to be used as part of their creative palette
• By highlighting the calendars comprehensive/ reference qualities, in a uniquely industry specific way, It is more likely that the calendar will end up on a wall instead of a rubbish bin. Also since it is highly likely that some florist might receive multiple copies of the calendar these features would make it likely that the extra calendar would circulated further, to the customers, public, staff etc. This was our experience from last year’s calendar; in fact some florists purchased the calendar (30 units or less each) to pass on to their customers.
• The reference/educational nature of the calendar also means that it will have a longer shelf‐life than one year, as the floral
information does not go out of date and can be passed on to others (primary schools etc etc) who have an appetite for such giveaways.
Please open the .pdf file below to see the 2009 calendar. The 2010 calendar will be the same format and will incorporate some improvements.
Also, please open the letter introducing the Calendar from Max Lynam Vice President Flowers Victoria.
WFA invite you to express an interest in ordering these calendars by emailing;
management@wildflowersaustralia.com.au
with your contact details and the number of Calendars you wish to order.
20090924-Flower Industry Calendar.pdf calendar 2009 34x24.pdf