Completed projects

Snapshot of completed projects

Elise Kavanagh.jpg

This section provides an overview of projects that have been completed.

 

 

 

 

 

 

IFEX2007

International Flower Exhibition held in Japan
Objective: Increase the demand and value of Australian Wildflowers in the Japanese market

 Project Leader: Lodi Pameijer

 Funding: Project Participants, Horticulture Australia Ltd (HAL), NSW Dept. of Regional Development, Qld Dept. of Primary Industries & Fisheries, Australian Centre for Lifestyle Horticulture, Flower Association of Qld (FAQI).

 Approx Budget: AUD45,000

 Project Support: Australian Trade Commission (Austrade) staff in Tokyo and Sydney, Queensland Govt. Trade Start staff in Tokyo.

 Number of industry participants: 12

Participant benefits:

improved understanding of the requirements of the Japanese floriculture market

able to personally present and discuss Australian Floriculture lines with visitors,

meet Japanese supply chain members including importers, wholesalers, florists and other industry professionals.

 WFA Member benefit:

improved awareness of WildFlowers Australia Ltd as an organisation that is committed to bring together people and financial resources and to present a more cohesive image of the Australian Wildflower industry,

 Australian Wildflower Industry benefit:

 improved awareness of floriculture products from Ausralia helped to improve demand and prices for many Australian grown lines.

 

TAFE Curriculum update

Purpose: To include Australian Wildflowers in elements of the course material provided to floristry students to offer students the opportunity to learn about the value and use of Australian Wildflowers.
Project leader: Lana Mitchell
Approx Budget: $8,800
Funded by: RIRDC, East Coast Wildflowers, Crooby Cottage Wildflowers, Top of the Range Flowers, Grandiflora Growers, Premium Greens and Proteus Gerber Pty Ltd.
Project Status: Complete

National Floristry Training competition

Purpose: To build awareness and appreciation of Australian grown wildflowers among florists in training in a competition setting.
Project Leader: Lana Mitchell
Sponsors: Flower Association of Queensland FAQI, Lynch Flowers, East Coast Wildflowers and Premium Greens.
Project Status: Complete
Please go to Floristry Competition pages for details of winners and the entries.

IFEX 2008

International Flower Exhibition held in Japan
Objective: To increase the demand and value of Australian Wildflowers in the Japanese market.
Activities: Conduct Presentation Event, Study Tour, Attend IFEX2008
Project Leader: Lodi Pameijer
Funding: Project Participants, Rural Industries Research and Development Corporation (RIRDC), Flower Association of Qld (FAQI) as partners in this project, QLD Dept. of Primary Industries & Fisheries.
Approx Budget: AUD70,000
Project Support: Australian Trade Commission (Austrade) staff in Tokyo and Osaka.
Number of industry participants: 12
Participant benefits:
  • an improved understanding of the requirements of the Japanese floriculture market,
  • able to personally present and discuss Australian Floriculture lines with visitors,
  • meet Japanese supply chain members including importers, wholesalers, florists and other industry professionals.
WFA Member benefit:
  • improved awareness of WildFlowers Australia Ltd as an organisation that is committed to bring together people and financial resources and to present a more cohesive image of the Australian Wildflower industry,
Australian Wildflower Industry benefit:
  • improved awareness of floriculture products from Australia helped to improve demand and prices for many Australian grown lines.

 

 

National floristry design competitions

WFA has been hosting a National Floristry Design Competition since 2008. The competition invites students enrolled at professional floristry schools and TAFE colleges to compete, demonstrating their skill, flair and artistic talent in producing a floral design for a specified theme.
To view the winners, go to the Floristry Competition section of this website.