WildFlowers Australia

This summary provides an overview of projects that are completed, in progress or are being planned.

If you have an idea or suggestion for a project that WFA Ltd should coordinate please email;

management@wildflowersaustralia.com.au

with an outline of your idea.  We look forward to developing the idea with you further.

Projects included in this section are;

IFEX2007

TAFE Curriculum Upgrade

National Floristry Training Competition

IFEX2008

Farm Productivity and Quality Enhancement Project

IFEX2009

Australian Wildflower Industry conference 2010.

Objective: Increase the demand and value of Australian Wildflowers in the Japanese market

Project Leader: Lodi Pameijer

Funding:  Project Participants, Horticulture Australia Ltd (HAL), NSW Dept. of Regional Development, Qld Dept. of Primary Industries & Fisheries, Australian Centre for Lifestyle Horticulture, Flower Association of Qld (FAQI).

Approx Budget: AUD45,000

Project Support:  Australian Trade Commission (Austrade) staff in Tokyo and Sydney, Queensland Govt. Trade Start staff in Tokyo.

Number of industry participants: 12

Participants benefit:

• Develop an improved understanding of the requirements of the Japanese floriculture market,
• able to personally present and discuss Australian Floriculture lines with visitors,
• meet Japanese supply chain members including importers, wholesalers, florists and other industry professionals.

WFA Member benefit:

• improved awareness of WildFlowers Australia Ltd as an organisation that is committed to bring together people and financial resources and to present a more cohesive image of the Australian Wildflower industry,

Australian Wildflower Industry benefit:

• improved awareness of floriculture products from Ausralia helped to improve demand and prices for many Australian grown lines.

Project Reports : Please go to Market Development activities menu.

Current Status: Complete. 

Purpose: To include Australian  Wildflowers in elements of the course material provided to floristry students to offer students the opportunity to learn about the value and use of Australian Wildflowers.

Project leader: Lana Mitchell

Approx Budget: $8,800

Funded by: RIRDC, East Coast Wildflowers, Crooby Cottage Wildflowers, Top of the Range Flowers, Grandiflora Growers, Premium Greens and Proteus Gerber Pty Ltd.

Project Status: Complete

Purpose: To build awareness and appreciation of Australian grown wildflowers among florists in training in a competition setting.

Project Leader: Lana Mitchell

Sponsorships: Flower Association of Queensland FAQI, Lynch Flower, East Coast Wildflowers and Premium Greens.

Project Status: Completed

Please go to Floristry Competition pages for details of winners and the entries.

Objective: Increase the demand and value of Australian Wildflowers in the Japanese market.

Events: Conduct Presentation Event, Study Tour, Attend IFEX2008

Project Leader: Lodi Pameijer

Funding:  Project Participants, Rural Industries Research and Development Council (RIRDC), Flower Association of Qld (FAQI) as partners in this project, QLD Dept. of Primary Industries & Fisheries.

Approx Budget: AUD70,000

Project Support:  Australian Trade Commission (Austrade) staff in Tokyo and Osaka.

Number of industry participants: 12

Participants benefit:

• Develop an improved understanding of the requirements of the Japanese floriculture market,
• able to personally present and discuss Australian Floriculture lines with visitors,
• meet Japanese supply chain members including importers, wholesalers, florists and other industry professionals.

WFA Member benefit:

• improved awareness of WildFlowers Australia Ltd as an organisation that is committed to bring together people and financial resources and to present a more cohesive image of the Australian Wildflower industry,
• A tour by a group of Japanese florists and wholesalers of Australian farms is anticipated to be conducted in 2009.

Australian Wildflower Industry benefit:

• improved awareness of floriculture products from Australia helped to improve demand and prices for many Australian grown lines.

Project Reports : Planned to be complete and submitted by end Feb 2009

Current Status: Incomplete

Purpose: To demonstrate best practice that delivers improved productivity and product quality by enhancing the quality of the soils and building resilience to changes in climate and weather.

Project Mentor: Tim Bailey

Principal Investigator & Project Manager: Audrey Gerber

Funding: Co-funded by industry participants and RIRDC

Status: Contracts ready to be signed by WFA and RIRDC

Approx value: up to $400,000 over 4 years.

Invitations to Industry members will be issued seeking participants for this project. 

To register your interest in participating in this project please email the Executive Officer at;

management@wildflowersaustralia.com.au