10 Sep 2011
Strategic plan
As the national industry organization, our mission is to improve the profitability, sustainability and vibrancy of the Australian wildflower industry. WildFlowers Australia Ltd (WFA) represents the many members of the wildflower industry - growers, flower wholesalers, exporters and importers, buyers such as florists, research and extension specialists and allied industry members such as plant growers. WFA aims to unify the businesses that make up the industry, creating enhanced market presence, and encouraging all to provide products of consistent high quality to our markets. The WFA Board has developed this Strategic Plan to guide the organisation's activities.
1. To strengthen WFA as the national industry body
2. To develop and support marketing and promotion initiatives
3. To support the development and marketing of improved varieties
4. To promote farm productivity and profitability
5. To expand production of wildflowers to create a more significant export industry
WFA strategic plan August 2011.pdf